# Builders bias Created On: 10-14-2022 09:22 am Up:: [[Bias MOC]] Tags:: #note/evergreen🌲 Topics:: [[Psychology (MOC)]] Related:: [[Not invented here]], [[Ideas rusts over time]] --- The idea that we have a bias for our ideas over others if we took part in building and likely generally investing our time and effort into them. It likely speaks to our psyche rationalizing and justifying the perceived value of what we've created. Otherwise, we're confronted with the reality that what we build wasn't made to last or is no longer meaningful.